If your blog is blessed with great content that resonates with the readers, there’s no doubt that they will keep coming back for more. Before gaining their loyalty, though, the first challenge is to gain visibility and actively direct them to your website.
Increased traffic levels will establish a platform for increased revenue opportunities. This could be through ads or creating a line of products to sell. Moreover, a bigger audience enables you to gain their opinions on content. However, people won’t just land on your website by luck. Here’s how you can drive them to your site.
Social Media Influencing
Social media marketing is an essential feature for any blogger. Facebook, Twitter, et al. boast huge user numbers. If you can expose them to your business by posting on your newsfeeds, it can acquire a lot of clicks.
The platforms are largely visual. This is something you must remember when trying to rock Instagram or achieve engagement on LinkedIn. Know which platforms users of your demographic are most likely to use and learn to target them at the right times of the day.
Viral content will help you reach others through the power of sharing. Meanwhile, teaming up with popular social media personalities to tell audiences about the blog can pay dividends too.
When buying products, most users know what they are looking for. Regarding blogs and content, though, consumers are far more likely to act on instinct after seeing an ad. So, you must try to capitalise on the opportunities.
Displaying powerful ads that direct readers to your blog can build an army of followers. However, you need to ensure that the readers are leads that will subsequently earn you money via direct sales and affiliate sales. PPC services that focus on quality traffic can transform your campaigns. Embrace it.
Even when your ads don’t secure a click, they build familiarity with the brand.
In many business models, similar companies are direct competition. Blogging works a little differently, and other bloggers may actually become your greatest asset. Partnering with the right people can bring mutual rewards.
When reaching out to another blogger, you want to pick one with a similar audience. This way you can grow a joint audience of readers that will frequent both of your sites. Meanwhile, the collaborative content can be produced with increased budgets and time. As such, it can create a bigger impact.
Moreover, the is a great way to pick up tips that you may have overlooked.
Utilise Search Engines
Google is the most frequently used website by a considerable distance. However, it’s not only used by people that want to find products. Users often run searches related to help, information, and general entertainment.
You won’t need to worry about local SEO (at least not for this part of your site), and can focus on the organic terms. A growing number of searches are completed by voice commands. So, adjusting key phrases accordingly. Web services can boost loading times and design too. Don’t overlook this step.
The great thing about traffic gained in this way is that people are actively searching for the content you produce. So, they are likely to become loyal readers and, if applicable, customers.