Marketing is crucial for your business, as it draws new customers and retains existing ones. It also offers the platform to engage your audience about your products or services while building your brand’s reputation. Statistics show that companies like Salesforce and Oracle allocate 20% of their revenue to marketing each year, contributing to their brand visibility. Perhaps you wish to showcase your brand but are on a tight budget. In that case, these cost-effective marketing tips are what you need.
- Participate in community events
Your brand is likely to generate positive reviews from people if you help out in community events, suitable for generating sales leads. Besides, it’s also a great platform to reveal your products and services on a subtle level. What’s more, you don’t have to break the bank to help out; when you offer to help with a genuine motive, people will appreciate the gesture. Suppose you run a home bakery, and there’s a treasure hunt in your neighborhood. In that case, you may take care of refreshments for free. Not only will people sample your products, but they’re likely to patronize you afterward.
- Organize online contests
Thanks to social media, you can reach a vast audience with ease. Why not wow the people with online contests? They’re a fun way of interacting with potential customers and creating more awareness of your products and services. However, you should tailor them to your target market and marketing goals and decide the type you want. Sweepstakes, Instagram hashtag contests, and photo contests are ideal. You may also offer brand-related prizes or perks that your target market would appreciate.
- Invest in promotional products
Promotional products bring a creative feel to your marketing campaign and are practical too. Besides, their unique and functional features can make you stand out from your competitors with ease and keep your brand in your customers’ minds for a long time. For instance, people might easily misplace your business cards, but a water bottle with your brand logo on it will be hard to miss. You can even take it a step further by properly personalizing swag for your customers, as this shows that you value their patronage.
- Practice excellent customer service
As a business owner, you should harness the power of efficient customer service. The 2020 Customer Service Report revealed that 90% of clients rely on customer service to determine their loyalty to a brand. These staggering statistics show why you must treat your customers right. You don’t have to spend much; a smile will make a customer feel more comfortable. Promptly addressing their complaints will also show that you value them. Satisfied customers can also be marketing channels, as they can recommend your brand to other people and generate more sales leads.
While marketing is instrumental to your business’ growth and development, you don’t have to break the bank for it. It boils down to interacting with your customers while addressing their needs. Hopefully, you’ll follow these tips to build a solid business brand.