There are thousands of web design agencies worldwide and even more web developers. In 2018, an estimated 23 million were available for 537 million active websites. To maintain top ranking by search engines, such as Google and Bing, you need a web design that sets your brand apart from your competitors. On the Internet, you have 0.05 seconds to make a first impression with visitors. Slow-loading websites alone cost businesses $2.6 billion every year. Here are a few tips to help you find a web design service that fits your budget so you can capture the attention of your target audience.
Start with a Budget
Don’t jump right into looking for a web design service without knowing how much you have to spend. That might waste your time and cost you money. Instead, after spending the time to narrow your search down to three or four companies, you’ll want to include your budget in the inquiry about their services. If your request doesn’t fit their pricing, the agency will either offer you an alternative to your proposal within your budget or advise you they’re unable to help. Sometimes, the company can direct you to a web designer that might fit your budget. But that’s not always possible with thousands of companies and millions of web development specialists.
Don’t Limit Your Search to Local Agencies
It’s always nice to throw business to local web designers. However, many start-ups and small businesses can have trouble finding a regional agency that fits their budget. There are often higher costs for companies with a brick-and-mortar location than agencies that are entirely digital. The ability to work from home and collaborate with experts worldwide can help reduce overhead costs. In return, these companies might have lower prices. Additionally, there’s a massive gap in the cost of living around the globe. A company that’s operating in L.A. will have different expenses than one in Syracuse. If you can hire locals, that’s great. But don’t limit your search to a single geographical location.
Review the Web Designer’s Website Carefully
When you’re narrowing your search, there are a few things you can check to see if you should add the company to your list of potential designers. First, go with your first impression. If their site doesn’t “wow” you, they’re probably not the right choice. Second, look at their portfolio. This provides two answers—the quality of their work and the type of clients they serve. For example, if you have a tight budget and the agency handles content for Fortune 500 companies, they might not fit you.
Consider Quality Over Quantity
Two things increase costs—quality and quantity. Quality is more important than quantity. Google ranks pages by functionality and the quality of your content. Consider modifying your needs to fit more quality in your budget than quantity. For example, if your expenses are based on a 10-page website, see the price for five pages. You can always add more pages later.
A website with excellent graphics, high-quality images and videos, and superior functionality that “wows” visitors when they click on your homepage, is more valuable than ten pages of plain, straightforward general content. When you speak with the agency about their services and explain your budget, they may make a similar suggestion. Take the time to listen to their pitch. It might be the better option that still fits your budget.
Inquire About Pricing
Some people don’t like starting with a price. However, your time is valuable. After narrowing down the list to a few companies, don’t be afraid to ask the tough questions. Some agencies don’t beat around the bush and offer a baseline for all services on their website. However, just because you don’t see a price list doesn’t mean you can’t inquire about it. Web designers’ time is valuable, too. Most will be happy to tell you their starting rates. Sure, they’re going to ask questions to understand better what you need, but that can help you both decide if you’re the right fit.
Mass Appeal can help you stay ahead of the competition and stay within your budget. For more information about how our web design agency can work with you to design a custom website that’s functional, informative, and secure, contact us today.