Should Bloggers Pay For Professional Web Design?

Should Bloggers Pay For Professional Web Design?

Creating your own blog is easier than ever because there are so many great tools online. There are some brilliant free ones that are perfect when you are just getting started. As the blog grows, you might decide to upgrade to paid versions to give yourself more options. But have you considered paying a professional web designer to create a new blog for you? 

Many people assume that there is no need because you can make one yourself for free. Platforms like WordPress are simple to use, so why pay somebody to do it? However, it’s not as clear cut as that because there are actually a lot of benefits to hiring a web designer for your blog. If you are just doing it on the side as a hobby, it may not be worth the investment. But if you are serious about making money and turning it into a full-time business, it’s a different story. Here are some of the big benefits of hiring a web designer to build your blog. 

Create A Unique Site 

Website building platforms are great and they come with lots of free themes and templates you can use. However, your site may end up looking similar to the thousands of other blogs out there. If you want to make an impression, you need to create a blog that stands out from the crowd. When you hire a web design company and have them build the site from the ground up, you have the freedom to do whatever you want. Once you move outside the limitations of website builders, you can create a far more unique website that really impresses your audience. 

Integrate SEO 

Search engine optimization (SEO) is the best way to drive more traffic to your blog. If you are serious about monetizing it, you have to get this right. The problem is, SEO is incredibly confusing and if you are not an expert, it’s difficult to make any meaningful impact. But when you work with a professional web design agency, they can incorporate SEO features into the website and help you manage it. Crucially, they can make sure you avoid any big mistakes that get you pushed down the search rankings. 

Improve The User Experience 

If your blog is badly laid out and it’s hard for people to find the content they are interested in, you will struggle to get returning readers. Building a strong base of people that read your blog on a regular basis is key to monetizing it. So, making sure that the user experience is always good is incredibly important. When your site is designed by a professional agency, it will be tested and tweaked before it goes online and the quality of the design will be much better. They understand what makes a website easy to use and what damages the experience. They will also help with maintenance, so you don’t have problems with broken links or pages that don’t load. 

Although paying for a web designer is an added cost, it has a lot of benefits, especially if you want to turn your blog into a full-time business.

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